Insights
Insights for companies selling into North America.
Plain guides for companies outside the US and Canada that want to sell to US and Canadian buyers.
Each guide answers one decision: how to check that a buyer meeting took place, and how to design a first pilot.
Two guides for a first North American test.
Check the meeting
Verifying an attended North American sales meeting from overseas
The hours, the attendee, the evidence and the dollar invoice for a US or Canadian buyer meeting.
Read the guidePlan the test
Designing your first North American prospecting pilot
One region, one buyer role, a dollar budget cap and a pass mark set in advance.
Read the guideBoth guides sit under the wider route for companies outside North America. US and Canada market entry
How to use these guides
Plan the pilot first, then check the meetings it produces. Neither guide is legal or tax advice.
Questions worth asking first.
Short, direct answers. If yours is not here, bring it to a discovery call.
Who are these guides for?
Companies based outside the US and Canada that want to sell to US and Canadian buyers, and want to decide how to test the market and how to check the meetings it produces.
Are these guides legal or tax advice?
No. Rules about entities, contracts, tax and recording depend on your product and your countries, so take advice from a qualified adviser.
Tell us which buyers you want to meet, and where.
Bring your offer, the markets you want to grow in and how you sell today. In 30 minutes we will tell you whether Vivin is a fit and what a first campaign could look like.
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