Reach US and Canadian B2B buyers.

A software company selling to an operations director needs a different first conversation from a manufacturer looking for a distributor. Agree the buyer, the need to confirm and the next step before choosing a contact list.

We narrow the first audience by industry, company size, buyer role and US or Canadian region. Existing customers, open opportunities and accounts you cannot serve go on the exclusion list.

A North American buyer wants to know what the offer is worth, who will deliver it and how to reach your team during their working day. Prepare a plain USD offer, references you have permission to use, a named sales contact and meeting hours that overlap with theirs.

We introduce that offer by email, LinkedIn and phone where suitable. Our callers are based in Canada, the US, the UK and South Africa, and the outreach always says where your company actually operates. We never present you as local when you are not.

• Your buyer profile and the problem that makes a first meeting worth having.
• Case studies or product documents you are allowed to share.
• How you will quote, contract, support and deliver across the border.
• Meeting windows in US or Canadian hours and the person who follows up.

Treat your first US clients as a test you design, not a national launch. These five steps keep that test small enough to read.

1. Pick one US region and one buyer role your references and delivery can support.
2. Quote in USD and say where you operate and how you support US customers.
3. Prepare references and documents you have permission to share.
4. Reserve meeting windows inside the buyer's working day.
5. Start conversations by email and LinkedIn, plus phone for US and Canadian buyers, and review the first attended meetings before widening the audience.

Vivin runs step 5 and books the meetings; the decisions in steps 1 to 4 stay with your team and advisers.

Canada's Anti-Spam Legislation reaches a commercial email whenever a computer system in Canada is used to send or open it (section 12 of the Act), so an overseas sender writing to Canadian inboxes is covered. Unsubscribe requests must take effect within 10 business days.

In the US, the Federal Trade Commission's CAN-SPAM guidance says the law makes no exception for business-to-business email: each message needs a valid postal address, and opt-outs must be honoured within 10 business days. Vivin's published lead agreement lists the rules our campaigns run under, including CASL, PIPEDA and the National Do Not Call List rules in Canada, and CAN-SPAM and the TCPA in the US. This describes our practice and is not legal advice for your own outreach.

Vivin handles prospecting and qualification. Incorporation, tax, payroll, product approvals, import duties and contracts need professional advisers, and a promising sales conversation settles none of them.

For official starting points, SelectUSA is the US Department of Commerce program for business investment into the United States, and TFO Canada helps exporters from developing countries find Canadian buyers. Confirm eligibility for any public program with the agency itself; our work does not include government representation or program access.

Illustration, not a client result: a UK software firm chooses US logistics companies in the Eastern and Central time zones. Its sales team can demonstrate the product and support customers in those hours.

The written buyer profile sets the company fit, decision role, business need and timing to confirm. A buyer record is accepted only against those agreed criteria; a relevant job title alone is not enough.

This is the order of work, not a schedule. We do not promise a date for the first meeting or a number of meetings, because the time each stage takes depends on how quickly the profile, exclusions and quote are agreed and on how reachable your buyers are.

1. Agree the written buyer profile: the buyer role, company size, US or Canadian region, the problem that makes a meeting worth having, and the criteria a buyer record must meet. Send your exclusion list of customers, open opportunities and accounts you cannot serve.
2. Review the written quote and agreement. Every fee is listed in your written quote before you sign.
3. Prepare the handoff: a plain USD offer, references you have permission to share, a named person who will take the meetings and the hours that person can cover.
4. Outreach starts to the agreed segment by email and LinkedIn, plus phone for US and Canadian buyers. The wording says where your company actually operates.
5. Replies are checked against your written criteria. A buyer record is accepted only if it meets them, and a sample record appears further down this page.
6. Your team takes the first attended meetings. Review what buyers said, and what they asked a foreign supplier, before you widen the audience.

Nothing here promises a meeting inside 30 days. If no meeting has been attended by day 30, the review looks at the audience, the offer and the hours offered before anything is widened.

Illustration, not a client result: this is the shape of a record your sales team receives for an accepted enquiry or an attended meeting. The company and contact are invented. Times are shown in the buyer's time zone and yours, so nobody joins an hour early or late.

Offsets are for 20 October 2026, when New York and Toronto are on Eastern Daylight Time (UTC-4). UK and European clocks go back on 25 October 2026 and US and Canadian clocks go back on 1 November 2026, so the gap shifts for a few days and then settles. Eastern time covers New York and Toronto; Central time is one hour earlier and Pacific time three hours earlier.

Tell us which hours your team can take and we plan meetings inside the buyer's working day. From Singapore and Sydney a meeting with an Eastern-time buyer falls late at night or very early in the morning, so decide early who on your team can take those meetings.

A guide to roughly what the dollar amounts below are in your currency, not a price in that currency. Rates: European Central Bank euro foreign exchange reference rates for 20 October 2026, cross-calculated through the euro, which put 1 US dollar at 94.93 Indian rupees, 0.8917 euros, 0.7492 pounds, 1.4317 Australian dollars and 1.2785 Singapore dollars. The dirham is not in the European Central Bank list, so it uses the official peg of 3.6725 dirhams per US dollar (UAE Government portal, checked 4 October 2026). Figures are rounded and indicative, and they are not an offer. The cost in your currency moves with the exchange rate, and your bank's rate and fees will differ.

Contracts, quotes and invoices stay in US dollars: USD $15 to $500 per accepted lead, exclusive to you and replaced if it falls outside your written criteria, and USD $100 to $500 per attended appointment, with no-shows not billed. Pay per close is 5% to 20% of attributed contract value plus USD $497 per month, and your team closes, so the percentage has no currency conversion. Every fee is listed in your written quote before you sign.

If you make or export a physical product, an importer, distributor, wholesaler or manufacturer's representative may need to come before end customers. Our distributors page compares those roles and lists what a distributor will ask you to prepare.

Two plain guides for companies testing this route from overseas.