Pay per lead for UK businesses that sell to other businesses.

Vivin’s leads are business to business, not household jobs: the buyer is a company, the contact can act for it, and the need is commercial, such as a new supplier, a contract renewal or a project with a budget.

A lead is not a row of contact data either. A list of names and numbers tells you who exists. An accepted lead also records why the person wants to talk and the next step they agreed to.

You have a review window, set in your signed agreement, to flag any lead that fails a written check.

• The contact’s name, role and company, with a working phone number or email
• The need or trigger they described, in their own words where possible
• The next step they agreed to, such as a call back or a quote
• The call recording or email thread that backs it up

For a Manchester accountancy practice, a lead might be the owner of a business in a set turnover band who wants a new accountant before year end. For a fleet telematics supplier, it might be a transport manager at a haulage firm whose tracking contract is up for renewal. These show how criteria can be written; they are not existing campaigns.

Your exclusions go in before launch: current clients, live proposals and anyone who has asked not to be contacted. The written profile can be changed on seven days’ written notice, and each lead is judged against the version in force on the day it was delivered.

Pay per lead is USD $15 to $500 per accepted lead, about £11 to £379 at the European Central Bank reference rates on 2 October 2026. A broad, easy-to-reach buyer sits near the bottom of the range; a senior decision-maker in a narrow sector sits near the top. The quote fixes your rate in US dollars.

A lead that fails a written check is replaced with one from the same profile, not refunded. A lead that passed the checks and later goes quiet is not automatically invalid. A delivered lead or appointment can be disputed within 5 business days of delivery under the written criteria, and eligible issues are replaced.

For an accountancy practice, a useful enquiry concerns a business purchase and a stated reason to consider a new provider. A list of directors or a company register entry does not establish that need.

UK domestic outreach uses email and LinkedIn. A company-looking email address does not settle whether the recipient is a corporate subscriber or a sole trader. The channel plan and recipient checks follow the UK rules discussed on this site.

• Include the buyer’s business type and the territory your team can serve.
• Exclude existing clients, live proposals and contacts who have opted out.
• Name who follows up the enquiry and what they are expected to discuss.
• Raise a failed qualification rule within the review window in your agreement.

Either party may end a campaign on 14 days written notice. A delivered lead or appointment can be disputed within 5 business days of delivery under the written criteria, and eligible issues are replaced.