What lead generation costs for a Singapore company.

Choose pay per lead if your salesperson can develop an accepted enquiry from a buyer with the right territory remit. Choose pay per appointment if you need a qualified meeting arranged and can provide a host. Consider pay per close if your closer can trace the opportunity through to the contracting entity.

A Singapore office does not prove that a contact buys for the countries your company can serve. Put that remit in the profile before comparing the price of a lead or meeting. Singapore domestic outreach uses email and LinkedIn, in English or your buyers' language.

Every fee is listed in your written quote before you sign. The quote and agreement also set the buyer profile, exclusions, volumes or caps, review rules, and attribution where relevant. USD remains the quote and invoice currency.

At the European Central Bank reference rates for 2 October 2026, USD 1 was about SGD 1.28. On that basis a lead at USD $15 to $500 is roughly SGD 19 to SGD 640, an attended appointment at USD $100 to $500 roughly SGD 128 to SGD 640, and USD $497/month roughly SGD 636 a month. These figures are approximate. Your quote and invoice are in USD, so the Singapore dollar amount moves with the exchange rate.

How narrow your buyer profile is, how senior the contact needs to be, how many companies fit, and how much proof of need your team wants before a handoff. A regional director who buys for six countries takes more finding than an office manager who buys for one.

Lead generation quotes can price a contact record, a form fill, a booked meeting, an attended meeting or a month of campaign work. Before you compare numbers, ask each supplier exactly what triggers each charge. Our unit charges are triggered by an accepted lead, an attended appointment or an attributed contract. Pay per lead and pay per appointment have no setup fee, and every charge is listed in your written quote.

Illustration only, not a client result: suppose your quote sets USD $300 per attended appointment and five meetings are booked in a month. Four take place and one buyer does not show. The appointment charge is 4 × USD $300 = USD $1,200, because no-shows are not billed. There is no setup fee for pay per appointment, and your quote lists every charge.

Enterprise Singapore stopped taking new EDG, MRA and PSG applications on 29 September 2026; new applications now go under the EDGE grant. Its overseas partner-search activity, for example, asks for in-person meetings at the partner's business premises, not video calls or meetings at trade shows, and only your company can apply. We make no claim that our work qualifies, so budget without a grant and check the current rules with Enterprise Singapore.

Either party may end a campaign on 14 days written notice. A delivered lead or appointment can be disputed within 5 business days of delivery under the written criteria, and eligible issues are replaced.